2014年3月10日星期一

Whichever company can mime the keystone of Apple’s design process

Whichever company can mime the keystone of Apple’s design process

It turns publicized with the intention of the solution to Apple’s creativity, hurry, and adaptableness is, on its rise, the exact opposite of the kind of free-wheeling creativity single might expect. It’s a checklist. A really lengthy single.
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It’s recognized to the same extent the Apple additional effect process, and while its existence has been recognized vis-а-vis designed for a little stretch, it wasn’t until Leander Kahney’s recently in print put your name down for on Apple design chief Jony Ive with the intention of the planet got a detailed look by the side of how the ANPP workings. From the put your name down for:
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“[I]n the planet according to Steve Jobs, the ANPP would fast evolve into a well-defined process designed for bringing additional products to promote by laying publicized happening extreme element each stage of effect development.
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“Embodied happening a line up with the intention of runs on the company’s domestic association, the ANPP resembled a giant checklist. It detailed exactly I beg your pardon? Everybody was to look after by the side of each stage designed for each effect, with directions designed for each area ranging from hardware to software, and on to operations, finance, marketing, even the support teams with the intention of troubleshoot and mending the effect subsequent to it goes to promote. ‘It’s everything from the supply lock up to the supplies,’ thought single earlier executive. ‘It’s hooked into all the suppliers and the suppliers’ suppliers. Hundreds of companies. Everything from the paint and the screws to the chips.’”
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Lots of companies maintain domestic processes, but a small number of provide evidence them with this level of neurotic element. The ANPP is reminiscent of Steve Jobs’s obsession with perfecting each element of how a effect was made. It’s with the intention of fixation—which by the side of single intention extended all the way to not up to standard his factories to be present beautiful and pristine workings of art—which is inarguably single solution to the engineering design and build quality of Apple hardware.
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While Apple relies on detailed, internally known processes, many other tech companies rely on “tribal knowledge” randomly accepted from single employee to an additional. Kahney continues:
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“‘It was a very rude awakening designed for me to quit a separate company like Excite otherwise Yahoo since they had no one of with the intention of!’ [said venture out Grisedale, earlier executive of Apple’s higher knowledge set.] ‘Nothing in black and white down. Like, Process? Are you kidding? Absolutely send it and comprehend it publicized here!’”
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The service of checklists designed for accomplishing obsession tasks has lengthy been recognized. They were championed and refined by the US Air Force (which as well pioneered, for the duration of WWII, the study with the intention of became engineering and governmental psychology) and are used by surgeons to decline victims by one-third, according to Atul Gawande’s outstanding The Checklist Manifesto: How to comprehend Things fitting.
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Single of the central tenets of The Checklist Manifesto is with the intention of even whilst tasks are simple—and Apple’s ANPP unquestionably is not—it’s creature nature to put behind you unsympathetic steps. Happening design, perhaps the fitting fill with weren’t consulted happening the correct order, otherwise a unsympathetic supplier was gone publicized of the decision-making process, leading to delays and compromise.
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Here’s how Robin Marantz Henig summed up the service of a checklist happening her periodical of Gawande’s put your name down for:
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“What a powerful insight this is: Happening an age of unremitting technological complexity, everywhere the a large amount critical steps are too comfortable to overlook and everywhere overlooking even single step can maintain irredeemable penalty, something to the same extent primitive to the same extent lettering down a to-do roll to ‘get the daft stuff right’ can brand a profound difference.”
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While Gawande’s checklists designed for pre-surgical prep are relatively unpretentious, I beg your pardon? The ANPP illustrates is an bonus kind of esteem the checklist can add designed for substantial organizations: To the same extent a living provide evidence, it becomes a municipal put in safekeeping of all with the intention of is recognized vis-а-vis how to superlative accomplish the core question of an organization. By the side of Apple, that’s making hardware. Each question is separate, but, argues Kahney right through his put your name down for on Apple, selectively impressive seemingly rigid structures on even the a large amount creative venture frees employees from having to be bothered vis-а-vis whether they’re getting all persons trivial steps fitting, so they can concentrate on being creative with the parts of their product with the intention of are separate from all the other time they’ve ready it or.

Tags : Apple , app , facebook


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